HYPEY BIRTHDAY TO US – 20% OFF TO YOU

Cake is so last year. The best birthday bashes are all about seriously tasty type. So celebrate our 1st birthday with a calorific 20% off your next slab serif* or whatever else tickles your fancy. The party starts now and lasts until midnight on Friday 18th June and we’re offering our generous 20% birthday discount off EVERYTHING. See what we did there? Slab of cake? Slab serif? No? Ok, doesn’t matter, the moment’s gone. The discount hasn’t though, so get a wriggle on and bag some birthday fontage.

It’s been a year since it all started. I can still remember way back when it was purely an idea I had floating around. Since then, we’ve worked with some fantastic designers, built a D&AD award-winning typeface, hosted two Creative Review magazines, drank endless amounts of coffee, and enjoyed every single minute of it. Along with celebrating our first birthday, I’d really like to thank everyone who has supported us along the way.

Our customers and supporters are the core people who help us give you something better. Without you, none of this would have been possible. So thank you for your continued and much appreciated support. We’re still doing what we always have been, but this year we’re looking at things from a wider perspective. The new site (which I have been promising for ages) is not too far off from completion and will improve everything tremendously, along with the addition of some brand new, never-before-seen site features unique to HypeForType. We’ve also managed to sign 15 new contracts with some of the best foundries around, and our new catalogue will comprise of some fantastic typefaces. So, I’ll leave it there for now and hope you can join us to celebrate our first birthday. Again, thank you for the support!

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IPOD TOUCH WINNER ANNOUNCED

As some of you may know, last month we launched a competition to celebrate the launch of our first iPhone App Type Pong

We’re pleased to announce the winner of the brand new Apple iPod Touch. Congratulations to Tom Bevan from Hackney, London. The iPod Touch is on it’s way to you!

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EXCLUSIVE FACES VOLUME.03 LINE UP

PLAYFUL DESIGNED BY PABLO ALFIERI

Pablo Alfieri works under the aptly chosen moniker “Playful” from Buenos Aires, Argentina. His work is full of dynamic color and extremely exciting interplays between simplicity and chaos, from mind-bending three-dimensional constructs to solid vector work and beyond.

HypeForType’s exclusive typeface, Playful, brings together Pablo’s strongest traits: geometric inventiveness matched with vivid exuberance. This stylish block letter font has an abundance of alternatives so you’ll always be able to mix it up for any occasion. Playful is the epitome of fresh.


KILLER DESIGNED BY CRAIG WARD

Working as an Art Director at Grey New York, Craig’s innovative and experimental typographic style has seen him land commissions for clients such as Creative Review, eBay, BMW, Waterstones, Lexus, and many more. Craig has a brilliant way with typography as demonstated by his use of a wonderfully versatile range of media like smashed glass, fire, letterpress, ink on skin, and a whole host of other beautifully executed ideas.

His exclusive font for HypeForType, Killer, is a lovely all-lowercase, modern blackletter typeface with plenty of alternative letterforms. Each letter in Killer is exquisitely detailed with impeccable strokes and drenched with a very sharp attitude.


ENIAC PRO DESIGNED BY OFFICIAL CLASSIC

Self-described as “unlimited lovers of typography,” Official Classic’s work as masters of typeface design truly pushes the limits. They have released numerous outstanding fonts right here on HypeForType and are dedicated to serving graphic artists everywhere with a ton of expertly crafted stock vector art.

Eniac Pro is a heavy slab prodigy that looks perfectly suited for some kind of futuristic Space Western epic; it’s just plain fun. Eniac Pro’s design straddles both retro and contemporary looks with ease and will be quite at home in countless other styles.


RIGID DESIGNED BY MARTA

Marta Cerdà Alimbau is a freelance designer based in Barcelona with a very respectable track record working for clients like Coca Cola, Zoo York, and The Guardian. Her highly illustrative technique has brought us the HypeForType exclusive named Rigid, inspired by, as Marta states, Josef Albers and Ken Garland.

Rigid looks like it stepped right out of a beautiful 1930’s vision of the future, with towering, golden megalopolises and seductive geometry. This glamorous font has two weights, one with an amazing halftone variant, that will serve any project looking to up the ante.


MUSATYPE DESIGNED BY MUSAWORKLAB

MusaWorkLab was formed by a triumvirate of graphic designers based in Lisbon, Portugal. For more than 7 years, they have been producing topnotch work all over the world, and take great measures to push, and consequently break, the boundaries.

A decidedly novel and vibrant typeface, Musatype brings a unique blend of stimulating and ultimately hip sans serif letterforms to the Exclusive Collection Vol. 3. As an all-uppercase, this font is an exemplary force to be reckoned with for confident headlines and trend-setting, yet stable, typographic decoration.

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1 CELEBRATION & 1 BIG COMPETITION!

That’s right! To celebrate our recent launch of TypePong, we’ve got our biggest giveaway yet! For this month’s competition, we’re giving something a little more tasty away. That’s right folks it’s a brand new Apple iPod Touch, fully loaded with a free copy of TypePong.

So what do you have to do to be in with a chance of winning? Well, it’s simple…

STEP 1:
Firstly, help us share the hype by tweeting: I am in it to win it in the @hypefortype competition! Bring me that free iPod Touch!

STEP 2:
Secondly, tell us what you love most about TypePong, by leaving your twitter name and a comment (be nice!) on our Youtube video here — http://bit.ly/cJQ3t8

Read More

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NEO DECO TYPEFACE WINS D&AD AWARD

Seems another D&AD treat has popped up as one of the first exclusive typefaces we worked solidly on to build with Alex Trochut’s beautiful design, (Neo Deco) has won an in book award for typography.

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3MINUTES DAHRA BOOK WINS D&AD AWARD

A non-profit DAHRA (designers against human rights abuse) typography book entitled 3Minutes featuring 10 artists (Bibliotheque, Brighten The Corners, Stefan Ghandi, Alex Haigh, Nick Hard, Jeff Knowles, Abbott Miller, Si Scott, Paul Skerm, Un.titled) including myself, aimed at helping to show the full extent of the Tibetan conflict through 10 diverse and extremely powerful 3-minute interviews just won a D&AD in book award for Typography. It’s an honor and quite humbling to be part of such a superb project.

It’s also fantastic to see one of the most passionate guys I know (Rishi Sodha) and DAHRA founder, get the recognition he deserves for bringing superb concept and execution to life, in the form of the 3Minutes book.

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