WORLDSKILLS LONDON CUSTOM TYPE

We recently finished working alongside London brand communications consultancy Purpose, and Sudtipos on a custom tailored type project for the 2011 London Worldskills event.

WorldSkills London 2011 is a unique competition that brings together young people from across the globe to compete in their chosen trade or specialism. Building walls, repairing cars or styling hair against the clock in front of a live audience, all aiming to be crowned the best in the world at their trade.

Purpose were tasked with creating an event experience that would engage and inspire a generation of youngsters and help raise the profile of vocational skills. We were hired by Purpose to manage the production and development of a custom typeface for the 2011 Worldskills event. A unique customised version of Rita (Rita Special) was developed to play a key role as the typographic identity of the Worldskills event. The four day event was a huge success attracting over 200,000 visitors with the chief aim to raise awareness of the importance of vocational training.







For all custom type enquiries please contact us at foundry@hypefortype.com

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