Born alongside Britpop, this creative design collective are still icy cool and continue to be incredibly influential. Their graphics are widely sought after and you’ll spot their script spelling out the titles of the latest 007 flick. Although with a growing body of work encompassing live performances, exhibitions, architecture and fashion, expect an exclusive typeface with a twist from Tomato.
So with the introduction out of the way, let’s kick things off with a brief Q&A with Dylan Kendle of Tomato.
1. TELL US ABOUT YOURSELF
Work in progress…
2. HOW DID THE BIRTH OF TOMATO COME ABOUT
It’s good to talk
3. IF SOMEONE WAS SETTING OUT TO ACHIEVE WHAT YOU HAVE ACHIEVED WITH TOMATO TODAY, WHAT ADVICE WOULD YOU GIVE THEM?
Collaborate.
Underworld. Frankenstein. Soundtrack album design for danny boyles live performance of the mary shelley’s classic horror story.
4. WHAT ARE YOUR IMPRESSIONS OF GRAPHIC DESIGN TODAY?
It’s in a massive state of flux — the tools and the platforms are so changing so rapidly it’s hard to keep an overview on it all. There is some great stuff being made but it’s very hard to pinpoint it in a over-saturated and fragmented marketplace.
Mike Parr. The tilted stage. The tilted stage is a 232 page book that is split into 3 sections. the first documents (at one dps per hour) mike’s extraordinary 36 hour performance at the tasmanian art gallery and museum (TMAG). each spread is is split between the ‘photograph of the hour’ and tony bond’s notations of his parallel experience of the performance.
5. FAVOURITE DESIGN JOB?
One with a clear brief and decisive client. One with an open brief and an ambitious client.
Adidas Superstar 35. Concept and design for the superstar 35 sneaker a music series anniversary collection. The tomato contribution was presented with the band underworld.
6. WORST DESIGN JOB?
A muddy brief with multiple clients.
7. WHAT DOES THE FUTURE HOLD FOR TOMATO?
Another 20 years of work, and a nice Christmas lunch.
Watch out for Tomato’s Exclusive Faces font coming very soon!
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