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	<title>Hypefortype Blog &#187; Interviews</title>
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		<title>JEREMY DOOLEY ON MAKING A MARK</title>
		<link>http://www.hypefortype.com/blog/2011/05/25/jeremy-dooley-on-making-a-mark/</link>
		<comments>http://www.hypefortype.com/blog/2011/05/25/jeremy-dooley-on-making-a-mark/#comments</comments>
		<pubDate>Wed, 25 May 2011 10:47:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.hypefortype.com/blog/?p=1494</guid>
		<description><![CDATA[For Jeremy Dooley, an early educational project researching the works of Adrian Frutiger would be the initial driving force in the self taught type designers career. The second came in the form of Aviano, a highly successful titling family which eventually expanding into a further 6 Aviano family styles. Equipped with a handful of new [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.hypefortype.com/media/blog/insigneinterview.jpg" width="614" height="405" class="aligncenter size-full wp-image-998" /></a></p>
<p>For Jeremy Dooley, an early educational project researching the works of Adrian Frutiger would be the initial driving force in the self taught type designers career. The second came in the form of Aviano, a highly successful titling family which eventually expanding into a further 6 Aviano family styles. Equipped with a handful of new Insigne releases to upload this week, we spoke to the face behind the fonts, Jeremy Dooley.</p>
<p><span id="more-1494"></span></p>
<p><b>1. TELL US A BIT ABOUT YOURSELF</b></p>
<p>I am 29 years old and living in Chattanooga, Tennessee. As a child I lived most of my life overseas. I guess the southern United States is my adopted home. My wife is a doctor here in town, and I got married five months ago. My wife and I enjoy traveling.</p>
<p><b>2. HOW DID YOU FIRST GET INVOLVED IN TYPE DESIGN?</b></p>
<p>I first got into type design when I was given an assignment for my undergraduate classes. We were to take a famous type designer, do a report on him and design a 8½ x 11 poster showcasing his work. I chose Adrian Frutiger. As I began to examine his work more closely I was really amazed and stunned at the beauty of the letterforms. It was it that point that I began attempting to design my own typeface. </p>
<p><b>3.  WHAT WAS THE FIRST TYPEFACE YOU CREATED?</b></p>
<p>My first complete character set was a serif face. It has never been released, and never will be-it’s horrible. The design is not cohesive at all- my first lesson that individual characters cannot stand out too much. My second attempt was a very futuristic typeface by the name of Shrike. It is no longer available as it was filled with errors, but to this day my favorite “genre” to design for is futuristic titling.</p>
<p><b>4. WHAT ARE YOU CURRENTLY WORKING ON?</b></p>
<p>I just finished up a new sans serif superfamily by the name of Savigny. It is my first super family, and it includes over 100 alternate characters. These alternates really change the entire typeface and so it is almost like getting four different fonts in one. My next project will be to digitize some more watercolor lettering by Cory Godbey to create a sequel to his successful Blue Goblet series. </p>
<p><img src="http://www.hypefortype.com/media/blog/savigny.jpg" width="614" height="640" class="aligncenter size-full wp-image-998" /></a></p>
<p><i><a href="http://www.hypefortype.com/savigny.html" target= _blank>SAVIGNY</a> is my first super family, and it includes over 100 alternate characters. These alternates really change the entire typeface and so it is almost like getting four different fonts in one.</i></p>
<p><b>5. CAN YOU SHOW US SOME EXAMPLES OF YOUR WORK IN USE?</b></p>
<p>I love to see my work in movies. I also like a good identity; I first thought my type skills would be put to use making custom logotypes, not entire fonts, so it is great to see other designers use my work in that way. In general, I love to see my work used as a tool for other designers to make beautiful things.</p>
<p><img src="http://www.hypefortype.com/media/blog/insigne_example1.jpg" width="614" height="405" class="aligncenter size-full wp-image-998" /></a></p>
<p><b><a href="http://www.hypefortype.com/aviano.html" target= _blank>AVIANO</a>/ROBIN HOOD</b><i> Jeremy Dooleys highly well received Aviano type family featured among all of the promotional graphics and output for the 2010 box office smash, Robin Hood.</i></p>
<p><img src="http://www.hypefortype.com/media/blog/insigne_example3.jpg" width="614" height="405" class="aligncenter size-full wp-image-998" /></a></p>
<p><b><a href="http://www.hypefortype.com/youngblood.html" target= _blank>YOUNGBLOOD</a>/STARBUCKS</b><i> Starbucks used a customised version of Jeremy Dooleys Youngblood script to create this bespoke coffee packaging.</i></p>
<p><img src="http://www.hypefortype.com/media/blog/insigne_example2.jpg" width="614" height="405" class="aligncenter size-full wp-image-998" /></a></p>
<p><b><a href="http://www.hypefortype.com/pauline.html" target= _blank>PAULINE</a>/YUMMO</b><i> Yummo utilises Pauline perfectly, a sans-serf with a retro script influence. All corresponding branding material, menu&#8217;s and interior signage was produced using Pauline.</i></p>
<p><b>6. WHAT ARE YOUR PLANS FOR THE FUTURE?</b></p>
<p>I hope to be able to continue to make type till I’m old and gray. I have been doing type design full time for nearly four years now. I look forward to collaborating with other designers for future face. </p>
<p><b>7. WHAT PROCESS DO YOU GO THROUGH WHEN GENERATING NEW IDEAS?</b></p>
<p>I have several different methods. I generally look to see what the market is looking for. In that way I am very much driven by current tastes. I also have a long list on my phone that I can quickly add to when inspiration strikes of different fun ideas. Before I begin a typeface I take a look at my ideas, and also take a look at my clip file, choose the best four ideas and began sketching. The best one is developed into a full font.</p>
<p><img src="http://www.hypefortype.com/media/blog/insigne_example4.jpg" width="614" height="499" class="aligncenter size-full wp-image-998" /></a><br />
<b>LOURDES/THE WILD PINEAPPLE</b><i> Lourdes used for an identity and shop signage of The Wild Pineapple boutique in Knoxville, Tennessee.</i></p>
<p><b>8. WHAT ADVICE WOULD YOU GIVE TO AN INSPIRING TYPE DESIGNER?</b></p>
<p>I was entirely self-taught. Type design takes a special breed. To be honest I really don’t know what led me to this particular career path. It takes a special kind of dedication to learn the software and to deal with the intricate nuances of type design and all of the myriad different characters that need to be designed. Now there are a number of graduate programs that offer typeface design, so perhaps that is the best place to start. Business skills are important. Think like an entrepreneur.</p>
<p><a href="http://www.hypefortype.com/catalogsearch/result/?q=Insigne&#038;order=name">Insigne&#8217;s Font Releases ›</a></p>
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		<title>NEW FOUNDRY: LAURA WORTHINGTON</title>
		<link>http://www.hypefortype.com/blog/2011/02/21/new-foundry-laura-worthington/</link>
		<comments>http://www.hypefortype.com/blog/2011/02/21/new-foundry-laura-worthington/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 13:44:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.hypefortype.com/blog/?p=1175</guid>
		<description><![CDATA[We&#8217;ve been following Laura Worthington&#8217;s work with great interest recently, she has certainly been making her mark on the type scene. Now we&#8217;re delighted to announce that Laura Worthington has joined us at HypeForType as a brand new foundry. So lets kick things off with a brief Q&#038;A session. 1. How did you first get [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.hypefortype.com/media/blog/lauraworthington.jpg" width="614" height="414" class="aligncenter size-full wp-image-998" /></a><i></p>
<p>We&#8217;ve been following Laura Worthington&#8217;s work with great interest recently, she has certainly been making her mark on the type scene. Now we&#8217;re delighted to announce that Laura Worthington has joined us at HypeForType as a brand new foundry.<br />
So lets kick things off with a brief Q&#038;A session.</p>
<p><span id="more-1175"></span></p>
<p><b>1. How did you first get involved in type design?</b></p>
<p>It all began when I was first introduced to calligraphy at nine years old. From there, my desire to learn about letters took off and I have studied and practiced ever since. I had never seriously considered designing type until I met Charles Borges de Oliveira – my focus before was on lettering, illustration and graphic design. Charles had a few typefaces designed and he shared his enthusiasm and knowledge of it with me. I had experimented around with a couple of ideas, but nothing had stuck yet and it seemed overwhelming to learn. Finally, in December of 2009, we met up and he showed me the basics of FontLab – enough for me to understand the process and get started on my first project: GrindelGrove.</p>
<p><b>2. What was the first ever type design project you worked on?</b></p>
<p>I’ve done a lot of lettering over the years, and experimented with designing simple alphabets, but never embarked on an in depth type design project until I designed my first font, GrindelGrove. I pretty much jumped right into it! It’s been a little over a year now that I’ve been designing type and I’ve barely scratched the surface of it all – there is so much more to learn and do!</p>
<p><b>3. Do you feel anything in particular has had a major influence on your design style?</b></p>
<p>Absolutely – I grew up looking at Speedball textbooks that included several examples of different lettering and type styles. I was particularly drawn to Italics. I figured out how to letter these styles with a dip pen and how to outline sketch them in pencil. I had an elementary school teacher who taught us Italic print and I concluded that I could improve my skills, if I incorporated this style into my daily writing of notes and journaling. I became obsessive about this and wrote in pencil so I could correct a letter that wasn’t perfect. I used this method to learn other styles as well, but Italics were already so ingrained within me that I gravitate towards that angular, oval based letter form in most of my lettering and type designs.</p>
<p><img src="http://www.hypefortype.com/media/blog/speedball.jpg" width="614" height="439" class="aligncenter size-full wp-image-998" /></a></p>
<p><i>&#8220;I grew up looking at Speedball textbooks that included several examples of different lettering and type styles&#8221;</i></p>
<p><b>4. How did you make a transition in turning drawn ideas into fully developed fonts?</b></p>
<p>With script fonts, I have to practice the lettering style until it becomes easy to letter – like second nature. I do this to understand how the letters will work together, what letters are going to create the type style’s unique qualities, and determine how to keep the letters looking alive and retain some of their individual qualities. Once I’ve got the lettering style down and have several practice sheets put together, I scan them in, find the best and most typical example of each letter, touch it up in Photoshop and then redraw and refine it in FontLab.</p>
<p><img src="http://www.hypefortype.com/media/blog/raw.jpg" width="614" height="439" class="aligncenter size-full wp-image-998" /></a></p>
<p><i>(Above: Raw and untouched sketches, showing Laura&#8217;s approach to new designs and ideas)</i></p>
<p><b>5. Out of all of your releases, which is your favourite and why?</b></p>
<p>That’s a toss up between Origins and Yana. Origins is the closest to my own personal style and what I like to see. The design came together easily and resonated with me, reflecting the roots of my studies in lettering – thus why I named it Origins. Yana is also a favorite as I believe it to be my best idea so far. This design took a long time to develop and was very challenging, but I learned far more from it than with any of my other designs to date.</p>
<p><img src="http://www.hypefortype.com/media/blog/origins.jpg" width="614" height="299" class="aligncenter size-full wp-image-998" /></a><i></p>
<p>(Above: Origins a calligraphic font with 140 alternate characters and ornaments)</i></p>
<p><b>6. What is the most challenging aspect within the designs you create?</b></p>
<p>Making the transition from lettering to type design is the most challenging part of what I do. With lettering, you can fit the letters together in one specific sequence that works wonderfully! As soon as you start moving letters around, suddenly chaos commences. What worked well in one sequence may not work in another and you have to get all of the letters to work well with each other in every possible combination. Compromises take place to get it all to work, but fortunately with Open Type, less compromises are necessary than before and a more natural looking design is possible using alternate letters that contain unique qualities that might not otherwise work in a standard set of letters.</p>
<p>Also, getting lowercase and uppercase letters to work well together has always presented a challenge to me. Although I draw them all together, I spend a lot of my time initially on the development of the lowercase letters. Much of the personality of a script face comes from the lowercase set, but by the time I’m close to being finished with it, it’s usually changed enough from my original drawings that my initial lettering work on the uppercase has to be redrawn.</p>
<p><img src="http://www.hypefortype.com/media/blog/yana.jpg" width="614" height="253" class="aligncenter size-full wp-image-998" /></a><i></p>
<p>(Above: Yana, one of Laura&#8217;s most challenging and successful releases)</i></p>
<p><b>7. What process do you go through when generating new ideas?</b></p>
<p>There is inspiration all around, and I have learned to be observative. I take pictures, collect reference material, and keep any of my practice lettering that had an interesting idea or two drawn on it. I also think about what would be useful to those who buy type. I have a backlog of ideas and I usually have several future font ideas on my mind. This is important as it gives me plenty of time to ponder them fully and to be on the lookout for ideas that will help develop it further when the time comes. </p>
<p>By the time I’m ready to approach a new design, I already have a strong mental image of it. I could describe it in full detail before I’ve even set my pen or brush on the page. When I start drawing it up, I spend a lot of time experimenting with the letters to see what will work, and then I start developing the style.</p>
<p><img src="http://www.hypefortype.com/media/blog/alana.jpg" width="614" height="238" class="aligncenter size-full wp-image-998" /></a><i></p>
<p>(Above: Alana, a new release Laura is currently working on)</i></p>
<p><b>8. What tips would you give to designers wanting to start out within this field?</b></p>
<p>I recommend getting some good books on the subject, such as Designing Type by Karen Cheng and do as much research on typography as possible. There are a lot of great online resources as well. Then, move on to developing their ideas first on paper, getting most of it sketched out, even if it’s just rough pencil sketches, scan it in and use a program like Illustrator to redraw it. By the time they get done with that, they should have a fairly good idea if they want to continue and invest in professional font development software.</p>
<p><a href="http://www.hypefortype.com/catalogsearch/result/?q=laura+worthington">Take a closer look at Laura&#8217;s stunning typefaces</a></p>
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		<title>James Morley of Research Studios talks about the process behind designing Vetena</title>
		<link>http://www.hypefortype.com/blog/2009/11/14/james-morley-of-research-studios-talks-about-the-process-behind-designing-vetena/</link>
		<comments>http://www.hypefortype.com/blog/2009/11/14/james-morley-of-research-studios-talks-about-the-process-behind-designing-vetena/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 00:40:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Exclusive Faces]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Type In Use]]></category>

		<guid isPermaLink="false">http://www.hypefortype.com/blog/?p=3</guid>
		<description><![CDATA[We recently interviewed James Le Beau-Morley at Research Studios, on his beatiful exclusive font, Vetena. In this interview James gives us a behind the scenes insight into the process of creating this typeface. HypeForType: Where did the idea for Vetena come from? James: Vetena comes from my interest in super-heavy typefaces such asÂ Amplitude Ultra,Â Futura Extra [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-4" title="james-morley-of-research-studios-talks-about" src="http://www.hypefortype.com/blog/wp-content/uploads/2009/11/james-morley-of-research-studios-talks-about.jpg" alt="james-morley-of-research-studios-talks-about" width="614" height="391" /></p>
<p>We recently interviewed James Le Beau-Morley at Research Studios, on his beatiful exclusive font, Vetena. In this interview James gives us a behind the scenes insight into the process of creating this typeface.</p>
<p><span id="more-3"></span></p>
<p><strong>HypeForType: Where did the idea for Vetena come from?</strong></p>
<p>James: Vetena comes from my interest in super-heavy typefaces such asÂ Amplitude Ultra,Â Futura Extra Bold, Gills Sans Ultra Bold, and Sahara Bodoni. These typefaces have big personalities and have a presence that I like to see in display fonts. Something that stood out with these typefaces are theÂ inktraps atÂ intersections, I like when these cuts are taken to the extreme, a good example being Amplitude Ultra, where the continuity and flow of the letterform is suddenly interrupted with large wedges being unapologetically dug into it&#8217;s intersections. Sahara Bodoni convinced me to use an extreme thick-to-thin line width at intersections. I love how much personality these varying line-thicknesses have and wanted to create a typeface that possesses similar charismatic qualities.</p>
<p><img class="alignnone size-full wp-image-41" title="image1" src="http://www.hypefortype.com/blog/wp-content/uploads/2009/11/image1.jpg" alt="" width="614" height="279" /></p>
<p>I chose to design a lowercase version simply because I have never designed a full typeface before and this allows me to explore the defining characteristics of the alphabet, likeÂ ascenders,Â descenders, tails and bowls. I plan on designing the Uppercase at some point in the near future.</p>
<p><strong>HypeForType: Tell us about the end result, was it what you expected?</strong></p>
<p>James: Surprisingly enough, the end result is quite similar to how I imagined it, which is rare in my normal design process where it can vary. Naturally there where plenty of alternatives and versions for each letter form, but as with everything you have to weigh it all up and make the final call.</p>
<p><img class="alignnone size-full wp-image-44" title="image2" src="http://www.hypefortype.com/blog/wp-content/uploads/2009/11/image2.jpg" alt="" width="614" height="343" /></p>
<p>Above: Experiments for a, e and t.</p>
<p>Coherence between characters was something I tried to stay conscious of at the start but realized that all the letters looking identical was going to result in a boring andÂ repetitiveÂ typeface.</p>
<p><img class="alignnone size-full wp-image-45" title="image3" src="http://www.hypefortype.com/blog/wp-content/uploads/2009/11/image3.jpg" alt="" width="614" height="343" /></p>
<p>Above: There is noÂ distinctionÂ betweenÂ the letters that leads to creatingÂ repetitiveÂ and dull looking words.</p>
<p><strong>HypeForType: How influential do you believe typography is, and how does this affect graphic design?</strong></p>
<p>James: Typography is hugely influential, just recently the Evening Standard published an article about young type foundries, the work they produce and the future trends of typography. I feel typography is getting a lot more exposure than ever before, this may be because of the increased number of applicants to graphic design courses and the exposure young people have to programs like Photoshop and Illustrator. I also think the Helvetica movie is proof of how popular typography is today, an entire movie shown in cinemas about one typeface is pretty amazing when you think about it. I don&#8217;t think this exposure of typography will be detrimental to graphic design, if anything it will, create a greater appreciation of it. I&#8217;m sure I&#8217;m not the only Designer who has had to justify spending clientsâ€™ money on Helvetica Neue when they think Arial will suffice.</p>
<p><strong>HypeForType: What does the future hold for Research Studios?</strong></p>
<p>James: he future of Research Studios is to continue working with the diversity of projects and broad spectrum of clients in the UK and globally.</p>
<p>This year we have considered ourselves to be extremely lucky with the projects coming through the studio many of which I have had a hand in. Weâ€™ve been in all kinds of spaces and working across design platforms. Weâ€™re currently working on a high profile digital/web design projects in the UK and more work for Bonfire snowboarding a long-standing client. This year has also seen us branding an international hotel chain, developing campaign work for Arts and Culture organisations, drawing and cutting typography for a Hollywood block buster, Art Directing and editorial designs for a menâ€™s fashion magazine Arena Homme +, pattern design for a Korean electronics company to name a few. We also get involved in a lot of our own exhibition and events work for example Super Contemporary at the Design Museum or exhibition and lecturing in Japan earlier in the year.</p>
<p>We just hope we continue to be involved with work that is as interesting and rich.</p>
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