Foundry: Canada Type
Gala is the digitization of the one of the most important Italian typefaces of the twentieth century: G. da Milano's 1935 Neon design for the Nebiolo foundry. This design's importance is in being the predecessor - and perhaps direct ancestor - of Aldo Novarese's Microgramma (and later Eurostile), which paved the world's way to the gentle transitional, futuristic look we now know and see everywhere. It is also one of the very first designs made under the direction of Alessandro Butti, a very important figure in Italian design. It is quite strange, not to mention unfair, that this typeface, though way ahead of its time, is rarely mentioned in type history, but one could reason that it must have been treated with disdain like much of the immediate pre-war Italian artwork, and was later filed under the more visible gems Nebiolo produced through the prolificacy of Butti and Novarese. It is too bad that historically important designs such as this one went uncredited in the later boom of geometric and techno designs of the second half of the twentieth century. Gala comes in three styles: A slender, elegant and very fashionable main weight, a strong yet distinctively clear and legible bold, and one of the most unusual shadow/fill treatments to come out of 1930s Europe. Plenty of alternates are included within the fonts. This is the perfect combination of accessories for your modern poster design, signage, book cover, product label, or just anything where it is good to keep the message of modernity friendly and inviting.