Sho took its original inspiration (envy) from Futura CE Bold. I wanted to create something that was similar to Futura CE but had a completely unique feeling of its own. The main emphasis was on creating something heavier that could work really well for headlines. Shoo also has a two different feels: the uppercase setting gives you that full impact, yet the lowercase setting is more playful and less aggressive. Overall Sho is an overweight expanded sans-serif with maximum impact.