You’ll remember we recently mentioned that Buenos Aires is fast becoming a hot bed for creative talent, well that’s solidified again by another Argentinian addition to the roster. This time it’s no other than Ariel Di Lisio, AKA NegroNouveau™. Ariel first caught our eye back in 2009 when his work was brought to life by another strong typographic presence, Alejandro Paul Sudtipos.
Together this dynamic duo went on to create a catalogue of beautiful fonts, utilising each others skills perfectly. This time is no different apart from the exclusivity tag, and you’ll be pleased to hear this duo have carried on the legacy as Ariel’s new exclusive face has been built by Sudtipos. So with the introduction out of the way, let’s kick things off with a brief Q&A…
1. HOW DID YOU FIRST GET INVOLVED IN DESIGN?
Really I do not know how I got started with the design, but always knew I wanted to design. I have an uncle who is an illustrator; when I was a boy I saw him working and I liked what he did, although it was not design. When I finished my studies in graphic design, my approach was more towards illustration..
Packaging design for Estudio X, printed with fluorescent inks and sporting Helvetica.
2. HAS ANYTHING PARTICULAR HAD AN INFLUENCE ON YOUR DESIGN STYLE?
I feel that part of my work reflects the Swiss school, and even more the European-latin-american sensibility. The quality of work of someone like Herb Lubalin, I really like. It’s difficult to think about what influences the work I do, because, in fact it is everything; my mood, friends, music, street, and my son…
CD typographic design and art direction for a major exhibition in the centre of Pompidou.
3. WHAT IS THE MOST CHALLENGING ASPECT OF YOUR WORK?
The most difficult challenge is time. I’m always looking to have more time to develop each project. It’s what I try to negotiate with my clients.
And in that way get a better result; products of the highest quality in terms of design and production.
“Design, art direction and custom type work for 2021 magazine”
4. WHAT IS THE MOST SATISFYING ASPECT OF YOUR WORK?
The most satisfying thing, is seeing the great results of the projects, and happy clients. If my clients are happy, I’m happy. It gives me great pleasure to see my work realized from the original ideas. This is the greatest happiness.
Watch out for Ariel’s Exclusive Faces font which goes live on Monday, April 18th.