Interview with Rick Banks of Face37

March 24, 2015 , In: Interviews
0

Rick Banks is the design genius behind Face37 Studio, based in London. He is a freelancer who creates amazing designs across a range of mediums, and he has won a myriad of awards and can be found in numerous publications. He has also been known to use his design powers for good, by creating not-for-profit publications where the profits go to good causes.

For the latest in our series of designer interviews, we managed to have a chat with Rick Banks, the design genius behind two of the most popular fonts in HypeForType history, and the founder of legendary studio Face37. Launched in 2008, Face37 has won numerous awards, worked with some world famous brands, and donated over £20,000 to charity. Your humble HypeForType interviewer was a little bit star-struck for this interview, font fans.

We started out by chatting a little about Rick’s favourite kinds of design projects and clients.

– Face37 specialises in graphic design, branding, and typography. Which of these do you like the best? Why?

I like all of them equally. I would get bored very easily if I just focused on type design or branding. I like to think like the late Massimo Vignelli: “If you can design one thing, you can design everything”.

Wise words there, font fans, and an inspiring motto.

– You’ve worked with clients as diverse as Douwe Egberts tea/coffee, Triumph motorbikes, and of course Football Type – what has been your favourite project to work on in your career?

Being a biker, Triumph was one of those dream projects to work on. However, designing and publishing Football Type and giving all the profits to charity was the most rewarding thing I’ve done in my career. The £22.4k raised went to a Bolton grassroots football club and the money will go towards new changing rooms and pitches. Let’s hope Bolton produces the next Messi.

The book, Football Type, is a non-profit book which was produced in limited quantities, each copy being hand-numbered using official FAPL lettering and bespoke for each customer. Among its sponsors, this celebration of football and typography can count such illustrious teams as Liverpool FC, Man U, Man City, the FA, the Premier League, and many more famous football names. You can find out more on the Football Type website: www.footballtype.co.uk

– What made you decide to move from working for design agencies to launching your own?

It was the freedom of working on my own stuff, whether that’s publishing books or designing type. I like the mix of working on corporate jobs that pay the bills and self-initiated creative work. I think that’s essential and healthy for any designer.

– Is there anything you wished you knew back then as you were establishing F37; something you’d love to go and tell past-Rick?

It’s bloody tough work!


Tough work it might be, but through that graft Rick has been able to work with some amazing brands. For instance, together with illustrator Chris Dent, Face37 created the branding and packaging for Islington’s first brewery, Hammerton Brewery. Using the brewery’s 1900’s heritage, F37 based the logo on the original bottle caps. The iconic design, with a modern and exciting twist, gives the brewery a refined but contemporary brand.

Pretty soon, the conversation moves on to fonts and type design.

– What are your thoughts on typography in design? How much difference do you feel a font can make?

Typography and sound fundamentals of design are key in delivering a clear branded message. Typography is far more than a simple or necessary addition to a product or brand — it’s what sets the tone for the entire piece. Knowledge of the right font can help brands find their identity and voice.

– Your HypeForType exclusives Ginger and F37 Bella have been immeasurably popular and the fonts themselves are superb and very striking. What was the inspiration behind these two fonts?

F37 Bella is based on letterforms of American typographers; John Pistilli and Herb Lubalin, and Swiss typographer Jan Tschichold. I was inspired by Pistilli’s ‘Pistilli Roman’ and ‘Saskia’ by Jan Tschichold.

F37 Ginger is again inspired by Jan Tschichold — in particular his take on Futura. It’s designed in a modernist Swiss style but with a contemporary geometrical twist.

F37 Bella is the kind of font that only comes along every decade or so. It is exemplary of the fact that ‘modern classic’ is not, as we’re so often told, an oxymoron, but is simply a level of design quality that very few people ever reach. With an arrestingly simple design philosophy, Banks has created something masterful. This font surpasses influence and flies beyond inspiration to reach almost ethereal heights. The acute extremity of the hairlines and the voluptuousness of the curves make this award winning font one you’ll want to use time and time again.

– Have you ever used either of them in a design project of your own?

No — I’ll let other designers do that.

– What do you think the perfect application of each of the fonts would be? Where would they stand out and shine the brightest?

I’d love to see F37 Bella used in a fashion magazine or high-end beauty packaging. Because F37 Ginger is much more neutral, I think it can be used anywhere, in logos or in the corporate world.

Ginger is an 8-weight font family which elevates Sans-Serif to new levels of beauty. Designed with modernist Swiss grace but with a contemporary geometric flair, each influence has added something of its own, and these flavours have combined with Rick’s own incredible talent to produce something spectacular. With an all-round balance and stability that can reliably carry many a message many a mile, Ginger is sure to become a key part of your designer’s toolkit.

– Have you ever unexpectedly encountered a use of one of your fonts ‘in the wild’? What was that experience like?

Yes, I saw F37 Bella in a movie poster when I was on the London underground. It was a Juliette Binoche film called Elles — that was cool. I still need to see that film!

– What fonts do you love, and find yourselves coming back to again and again?

My favourites change all the time. It’s like asking what my favourite film is. I get bored of using the same font all the time so I try to have a different font in every project I do.

– And what fonts do you hate?

The usual suspects: Papyrus, Comic Sans etc etc

– Any new exciting projects in the pipeline?

It’s been a frantic year so far and I have got a few exciting projects coming up. I’m designing another book, setting up a blog and collaborating with a world renowned designer on a typeface.

F37 Bella has outsold more than 25,000 others to hold its place on the HypeForType best sellers list consistently since release. You can learn more about Rick on his website www.face37.com, you can buy F37 Bella and F37 Ginger exclusively from HypeForType, and you can read more interviews with some top names in typography on the HypeForType blog. You can follow Rick Banks on Twitter @_Face37

  1. Pingback: canadian viagra

  2. Pingback: prices of viagra

  3. Pingback: buy cheap cialis overnight

  4. Pingback: buy cialis 36 hour online

  5. Pingback: can i buy cialis online

  6. Pingback: cialis 5mg tablet

  7. Pingback: cialis sale 20mg

  8. Pingback: buy cialis tadalafil uk

  9. Pingback: buy cialis tadalafil0 with pay pal

  10. Pingback: generic cialis 20 mg tadalafil

  11. Pingback: buy cialis tadalafil0 with pay pal

  12. Pingback: buy cialis tadalafil0 with pay pal

  13. Pingback: cialis 20 mg cost

  14. Pingback: buy cialis very cheap prices fast delivery

  15. Pingback: taking soft tabs

  16. Pingback: best payday loans moore

  17. Pingback: plaquenil for arthritis

  18. Pingback: cialis or viagra?

  19. Pingback: buy generic viagra paypal

  20. Pingback: where can i buy zithromax uk

  21. Pingback: plaquenil generic price

  22. Pingback: pay pal for cialis

  23. Pingback: blue pill from canada

  24. Pingback: ivermectin generic cream

  25. Pingback: ivermectin generic cream

  26. Pingback: ed treatment options

  27. Pingback: hydroxychloroquine buy online uk

  28. Pingback: how much is plaquenil pill

  29. Pingback: clomid 100 mg tablet

  30. Pingback: buy cialis online in new zealand

  31. Pingback: ivermectin for people

  32. Pingback: Anonymous

  33. Pingback: Anonymous

  34. Pingback: Anonymous

  35. Pingback: ivermectin over the counter canada

  36. Pingback: ivermectin brand

  37. Pingback: buy furosemide 40 mg online uk

  38. Pingback: ivermectin for humans

  39. Pingback: where to get generic cialis

  40. Pingback: ivermectin india

  41. Pingback: mulnopiravir

  42. Pingback: brand cialis

  43. Pingback: stromectol in canada

  44. Pingback: canadian pharmacy king

  45. Pingback: bingo for money online casino

  46. Pingback: viagra dosage

  47. Pingback: usa casino free spins no deposit codes

  48. Pingback: ivermectin 0.5% lotion

  49. Pingback: ivermectin cost in usa

  50. Pingback: ivermectin ivermectin 3 mg

  51. Pingback: buy doxycycline online usa

  52. Pingback: ivermectin 12 mg tablets for sale

  53. Pingback: order ivermectin 6 mg online

  54. Pingback: covid ivermectin

  55. Pingback: ivermectin 0.5% brand name

  56. Pingback: ivermectin 6mg tablet for lice

  57. Pingback: ivermectin pills canada

  58. Pingback: stromectol for head lice

  59. Pingback: ivermectin pill for humans

  60. Pingback: furosemide for sale

  61. Pingback: stromectol ivermectin for humans

  62. Pingback: price of ivermectin

  63. Pingback: ivermectin buy australia

  64. Pingback: purchase ivermectin online

  65. Pingback: covid ivermectin

  66. Pingback: luckyland slot

  67. Pingback: cialis pricing

  68. Pingback: tractor supply ivermectin pills

  69. Pingback: hydroxychloroquine american journal of medicine

  70. Pingback: ivermectin tractor supply

  71. Pingback: stromectol tablets buy

  72. Pingback: ivermectin 1 topical cream

  73. Pingback: cialis over counter at walmart

  74. Pingback: stromectol prescription

  75. Pingback: where to buy stromectol online

  76. Pingback: ivermectin for dogs

  77. Pingback: stromectol for sale

  78. Pingback: stromectol medicine

  79. Pingback: generic cialis at walmart

  80. Pingback: coupons for ivermectin

  81. Pingback: where to get hydroxychloroquine

  82. Pingback: generic tadalafil

  83. Pingback: ivermectin usa

  84. Pingback: ivermectin 0.5

  85. Pingback: ivermectin 0.08

  86. Pingback: stromectol for scabies

  87. Pingback: stromectol 3 mg tablet

  88. Pingback: stromectol uk buy

  89. Pingback: cialis for sale online

  90. Pingback: average cost of cialis at walmart

  91. Pingback: cialis generics