Creating a brand identity is an art, and the purest form of that art has to be logo design. What colours give the impression you want? How should the name be presented? What font – or fonts – express the style this brand needs?
We see the greatest examples every day, and we all remember the disastrous mismatches between font and brand.
From the designers at HypeForType to all those logo designers out there, though, we give you a spectacular new tool; the 50 fonts you absolutely must have in your toolbox. Stay tuned for the rest of the countdown!
A delicate yet distinctive script font, Aphrodite Slim stands out without taking the impact away from what you write in it.
Impactful, memorable, and complemented by multiple display types and a Catchwords format, Boucherie takes the Charcuterie to the next level.
The distressing on this modern handwriting font is present enough to be suggestive without allowing the text to be lost. Perfect to superimpose over lush graphics.
Flexibility is the watchword for this beautiful typeface, with distressed, spurred, clean and shadow varieties available to use singly or in combination.
A meticulously geometrical twist on modernist Swiss fonts, the simplicity of F37 Ginger is outshone by it’s elegance.
This typeface is two beautiful brush fonts designed to be used in concert, and the effect they have together is breathtaking.
Inspired by and modernising the look of brick-and-mortar shop signs and hoardings, the six styles of Frontage are beautifully designed to grab the eye.
A classic 1920s deco sans, the Futura font family has almost limitless flexibility among its 39 styles to express anything a designer might need.
A roomy, curvaceous sans font with a beautiful retro tooled 1970s style, Heldustry is perfect when you want to resonate with the past.
The solid, inner, and highlight styles of this typeface combine beautifully for a 3D-styled impact that leaps off page or screen.
A stylish upper case take on art deco supplied with upper case alternates, Neo Deco catches and holds the eye easily.
An effortlessly distinctive modernist font, NewModern is a perfect choice to give your logo a certain timeless class.
The brush style script of No Seven unites the varying styles through the family, allowing users of the font a great way to change things up even within a logo.
Pocketknife is a simple grid-based titling font on it’s surface, but it has a surprisingly prolific set of features under the surface.
An elegant modern serif font drawing on the style of Bodoni and Didot with enough variations to provide a unique style for any logo.
A complete font family with many different styles available, a complete Proxima Nova collection provides an incredibly wide selection of tools for the designer.
With multiple styles available for decorative characters, Reina is an eye-catching modern deco serif to keep your eye on.
This beautiful script font allows varying levels of distress across a logo for a beautiful time-worn, hardwearing brand identity.
As the name suggests, this beautiful sans has clear geometric lines that make it pleasing to the eye and perfect for many logo styles.
A brand’s logo says so much about it. It can target or exclude demographics, appeal to the past or call on the promise of the future. It is the first impression your company, service, website or product makes on the world – and we all know how important first impressions can be.
At the same time and above all else your logo has to be unique and distinctive. It has to stand out from the crowd and instantly be recognisable.
With more designs being developed and designed every day, the challenge of being and looking unique will only grow. A varied toolbox with a broad diversity of options is a logo designer’s greatest asset in this challenge – and that’s what these fonts are for!
Come back soon for Part 2, and remember to check back for the final countdown!