Treatwell Sans: A Brand Font Case Study

July 11, 2017 , In: Inspiration

We recently discussed how we and the companies we work with can create custom brand fonts to be owned by the company whose brand it is – something they can feel comfortable investing in into the future to be uniquely theirs. A recent example is our project in collaboration with DesignStudio for Treatwell – resulting in the Treatwell Sans custom font family.

The Client

Treatwell Custom TypefaceTreatwell is a popular – and growing – hair and beauty bookings service, built around the largest website of its kind in Europe and a successful app. Founded in 2008 and born out of London, Treatwell has worked hard to establish itself as more than just a bookings platform. It offers style tips and news, keeps an eye out for up-and-coming salons, and makes sure customers and managers connect in a wider community. This wider service offering needed a full brand refresh, contracted to DesignStudio.


DesignStudio worked with Treatwell to brainstorm a design language for the new brand, creating something unique that represents Treatwell’s services and values from the ground up. Clean lines and a warm welcoming aesthetic were key features throughout this process.

It was also important to them that Treatwell’s pioneering offering was presented in a unique manner without ever seeming unattainable; Treatwell makes style and beauty treatments more accessible, so it must always seem welcoming rather than exclusive.

Creating that welcoming, universal atmosphere whilst tying Treatwell’s promotional materials together was clearly a job for unique font selection to be present throughout. It was decided that this brand font should also be unique to Treatwell, helping to set them apart from the competition.

The Font

Custom Font Treatwell SansHypeForType and exclusive partner F37 who have regularly provided custom font solutions for clients, were approached early in the process. In consultation with DesignStudio, they identified F37 Ginger as the closest of their fonts to the look being sought. Its modernist, geometric clean lines match to the clean, welcoming aesthetic Treatwell require, and it’s close enough in style to other sans-serif fonts to feel accessible, not exclusive.

A brief document was created which picked out certain changes to be made to certain characters and both HypeForType and Face37 put their talents to work making those modifications.

Once these adjustments had been made to the total satisfaction of DesignStudio in thin, light, regular, bold, and italic styles, the companies new brand font was officialy named Treatwell Sans. The brand then received a custom type family that completely unique to them with full ownership rights.

Custom Font Treatwell SansDigital and print ready versions of the fonts were provided as part of the process, and the new custom type family ‘Treatwell’ sans subsequently came alive throughout the Treatwell Brand in various forms. The first of which was the in creating web-optimised @font-face software for the new online presence of Treatwell.

Brand font treatwellFollowing on from a successful online website launch, various press and marketing campaigns were launched with the Treatwell Sans brand font in place, transforming their business from a booking site to a platform of for true self-expression.

custom brand typeface treatwellThe custom font has since grown organically throughout the brand identifying itself as one of the key components to make up the core Corporate Identity of Treatwell’s visual presence.

brand typefacecustom corporate font treatwell
corporate typeface treatwell
treatwell app
In a busy marketplace, the need for brands to communicate in a unique visual manner is more important than ever. HypeForType offers a comprehensive custom font service that is unique to those needs. Your brands typographic choice isn’t just a “font” it’s an emotion, and a bespoke voice that creates a way for your customers to connect with your brand. Use the power of type and contact us today for all your custom type enquiries, in turn through typography we’ll find a way to make your brand even more engaging to your customers.




  1. Pingback: canadian viagra

  2. Pingback: viagra online canada

  3. Pingback: online viagra

  4. Pingback: how much is sildenafil 50 mg

  5. Pingback: canada generic viagra

  6. Pingback: 200mg sildenafil paypal

  7. Pingback: canadian pharmacies viagra

  8. Pingback: where to buy sildenafil usa

  9. Pingback: rx pharmacy viagra

  10. Pingback: where can i buy cheap viagra in australia

  11. Pingback: usa essay writing services

  12. Pingback: cialis pills

  13. Pingback: buy cialis online

  14. Pingback: cialis generic over the counter

  15. Pingback: viagra online

  16. Pingback: how long does viagra take to work

  17. Pingback: where can i buy viagra

  18. Pingback: viagra generic name

  19. Pingback: buy generic 100mg viagra online

  20. Pingback: viagra sex stories

  21. Pingback: cialis generic 10 mg

  22. Pingback: cialis lilly brand

  23. Pingback: generic cialis daily pricing

  24. Pingback: cialis price

  25. Pingback: buy cialis tadalafil tablets

  26. Pingback: cialis without prescriptions canada

  27. Pingback: how to get ciails without a doctor

  28. Pingback: dapoxetine cialis

  29. Pingback: buy cialis 36 hour online

  30. Pingback: buy cialis philippines

  31. Pingback: cephalexin premedication

  32. Pingback: generic cialis daily pricing

  33. Pingback: how to get ciails without a doctor

  34. Pingback: buy cialis shipping canada

  35. Pingback: generic cialis daily pricing

  36. Pingback: actual viagra test

  37. Pingback: viagra alternatives

  38. Pingback: viagra alternative

  39. Pingback: cialis daily

  40. Pingback: will viagra expire

  41. Pingback: teva viagra generic

  42. Pingback: gives her brother viagra

  43. Pingback: lyons drug pharmacy sildenafil

  44. Pingback: cialis india pharmacy

  45. Pingback: sildenafil citrate 100mg uses

  46. Pingback: sildenafil 20 mg prescription

  47. Pingback: viagra canada

  48. Pingback: generic cialis cheapest price

  49. Pingback: where to buy cialis in usa

  50. Pingback: fish antibiotics amoxicillin 500mg

  51. Pingback: zithromax price

  52. Pingback: celebrex dosing guide

  53. Pingback: celebrex max dose

  54. Pingback: levitra generic name south africa

  55. Pingback: low price cialis australia

  56. Pingback: purchasing cialis in mexico

  57. Pingback: comprar viagra pfizer

  58. Pingback: sildenafil price comparison

  59. Pingback: how to buy cialis in mexico

  60. Pingback: buying tadalafil in mexico

  61. Pingback: sildenafil otc us

  62. Pingback: sildenafil tablet price

  63. Pingback: sildenafil 2 mg cost

  64. Pingback: comprar viagra express

  65. Pingback: generic viagra online pharmacy

  66. Pingback: buy cialis price

  67. Pingback: desyrel interactions cialis

  68. Pingback: generic levitra pills australia

  69. Pingback: buy cialis online overnight

  70. Pingback: generic viagra cialis levitra cheap

  71. Pingback: viagra pill images australia

  72. Pingback: cialis without presciption in usa

  73. Pingback: cash advance cash

  74. Pingback: cialis in retinitis pigmentosa

  75. Pingback: cash advance america palm desert

  76. Pingback: how to buy online uk

  77. Pingback: how to buy online uk

  78. Pingback: information about cialis

  79. Pingback: how much is cialis without insurance?

  80. Pingback: buy ativan cod

  81. Pingback: genericcialis

  82. Pingback: cialis 5mg side effects

  83. Pingback: how much does cialis cost in canada

  84. Pingback: canadian pharmacies online reviews

  85. Pingback: worst prescription drugs

  86. Pingback: online canadian discount pharmacy

  87. Pingback: 150 mg viagra

  88. Pingback: cialis 200mg price

  89. Pingback: what is tadalafil

  90. Pingback: viagra dosing

  91. Pingback: cialis 50mg price

  92. Pingback: viagra coupon

  93. Pingback: cialis pills india

  94. Pingback: finasteride 5mg tablets

  95. Pingback: carvedilol usage

  96. Pingback: cialis at costco

  97. Pingback: cheap generic cialis online

  98. Pingback: generic cialis daily

  99. Pingback: herb viagra

  100. Pingback: sildenafil buy

  101. Pingback: cialis average price

  102. Pingback: plaquenil 400mg

  103. Pingback: viagra generics

  104. Pingback: cialis online canada paypal

  105. Pingback: cheap viagra on line

  106. Pingback: zithromax 500 price

  107. Pingback: pharmacy no prescription required

  108. Pingback: brand name plaquenil cost

  109. Pingback: cialis with dapoxetine without prescription mastercard

  110. Pingback: can you crush norvasc

  111. Pingback: pravastatin vs atorvastatin

  112. Pingback: omeprazole for ulcers

  113. Pingback: pills from canada

  114. Pingback: sertraline antidepressants

  115. Pingback: medication from canada prices

  116. Pingback: cheap ed pills from canada

  117. Pingback: duloxetine classification

  118. Pingback: hydrochlorothiazide 12.5 mg cap

  119. Pingback: can you drink alcohol while taking lexapro

  120. Pingback: google viagra dosage recommendations

  121. Pingback: A Brand Font Case Study - Nip Eye Graphix

  122. Pingback: discount coupon for cialis

  123. Pingback: buy viagra discount

  124. Pingback: buy plaquenil in india

  125. Pingback: cymbalta 120 mg

  126. Pingback: buy cialis shoppers drug mart

  127. Pingback: buy plaquenil online uk

  128. Pingback: hydroxychloroquine antiviral

  129. Pingback: buy cialis online usa

  130. Pingback: omacillin 500 mg uses

  131. Pingback: propecia pills

  132. Pingback: buy prednisone canadian pharmacy

  133. Pingback: buy cialis online generic

  134. Pingback: ivermectin oral tabs

  135. Pingback: que es ivermectina

  136. Pingback: generic tadalafil 40mg

  137. Pingback: stromectol function

  138. Pingback: buy zithramax oral suspension

  139. Pingback: salbutamol inhaler cost

  140. Pingback: ivermectin heartworm prevention

  141. Pingback: ivermectin heartworms

  142. Pingback: ivermectin for maggots in dogs

  143. Pingback: zithromax for cellulitis

  144. Pingback: need to buy lisinopril

  145. Pingback: dapoxetine prescribing information

  146. Pingback: buy z pack over the counter

  147. Pingback: azithromycin otc

  148. Pingback: ivermectin 3 mg

  149. Pingback: 8 cialis 10mg price

  150. Pingback: buy viagra 50 mg online

  151. Pingback: azithromycin cost australia

  152. Pingback: does cialis work

  153. Pingback: viagra and cialis together

  154. Pingback: stacking viagra and cialis

  155. Pingback: viagra and cialis online

  156. Pingback: meloxicam 15 mg 1000

  157. Pingback: ivermectin new zealand

  158. Pingback: womens viagra

  159. Pingback: viagra online usa cheap

  160. Pingback: india ivermectin

  161. Pingback: stromectol cost

  162. Pingback: combivent generic price

  163. Pingback: defeat the mandate

  164. Pingback: flccc ivermectin

  165. Pingback: ivermectin medication

  166. Pingback: stromectol tablets uk

  167. Pingback: ivermectin 4 mg

  168. Pingback: cost of ivermectin 1% cream

  169. Pingback: ivermectin 5

  170. Pingback: ivermectin cost australia

  171. Pingback: ivermectin malaria

  172. Pingback: ivermectin uk

  173. Pingback: frontline doctors ivermectin

  174. Pingback: where to get ivermectin

  175. Pingback: generic cialis price

  176. Pingback: viagra from canada

  177. Pingback: ivermectin kaufen

  178. Pingback: viagra effet

  179. Pingback: real money casino bonuses

  180. Pingback: cephalexin breast

  181. Pingback: keflex dosing

  182. Pingback: clindamycin moa

  183. Pingback: order zithromax

  184. Pingback: ivermectin 5 mg

  185. Pingback: amazon ivermectina para humanos

  186. Pingback: buy ivermectin

  187. Pingback: myambutol

  188. Pingback: cialis cost 20mg

  189. Pingback: ivermectin lotion for scabies

  190. Pingback: celebrex vs norco

  191. Pingback: ivermectin 12mg

  192. Pingback: furosemide 40mg tabs

  193. Pingback: ivermectin lice

  194. Pingback: durvet ivermectin

  195. Pingback: buy oral ivermectin

  196. Pingback: when will generic cialis be available

  197. Pingback: stromectol 0.1

  198. Pingback: walmart cialis over the counter

  199. Pingback: stromectol cvs

  200. Pingback: how much is ivermectin

  201. Pingback: hydroxychloroquine for sale online

  202. Pingback: homemade hydroxychloroquine

  203. Pingback: stromectol

  204. Pingback: sildenafil

  205. Pingback: viagra

  206. Pingback: revatio

  207. Pingback: cost of stromectol medicine

  208. Pingback: does cialis lower blood pressure

  209. Pingback: over the counter ed treatment

  210. Pingback: pharmacy orlando

  211. Pingback: cat antibiotics without pet prescription

  212. Pingback: Cialis Oral Jelly (Orange)

  213. Pingback: ed pills that work

  214. Pingback: walmart cialis

  215. Pingback: ivermectin goat dosage

  216. Pingback: ivermectin for humans walmart

  217. Pingback: top rated ed pills

  218. Pingback: legal to buy prescription drugs from canada

  219. Pingback: pharmacy walmart