Amparar Identity created using the font family Aguda.
Creative concept for packaging a range of fresh fruit Coulis. Project involved naming, brand styling, packaging design and format. The minimal design approach gives a premium feel and excellent on-shelf standout, whilst clearly differentiating the range of fruit flavours through the simple use of colour.
Collaboration depicting the three main stages of any given narrative, as described by Joseph Campbell in his Monomyth idea made up of Departure, Initiation and Return. The Monomyth is a basic pattern for events that its proponents argue, is found in many narratives from around the world. Each of the three images are constructed using pasta and raw ingredients. Collaboration carried out with Art Director Andrew Stellitano and Photographer Dominic Davies.